Client
NSW Department of Health
The Brief
To produce a 10 minute training video illustrating a New Way of Working program to be rolled out to all nurses in NSW.
Creative Pitch
By the simple practice of showing by example, the video illustrated the personal advantages and career opportunities that come from well organised teamwork and how to help nurses lead more productive professional lives.
Our Making it Real video inspired all nursing staff to look more closely, and think more deeply about established ways of working. It aimed to identify positive outcomes for themselves and their patients by becoming more team oriented, breaking down old hierarchies, helping one another and sharing the load.
Our research indicated effective and efficient team work in busy hospitals leads to a better quality health care for patients, nurses and all associated health professionals.
The video highlighted international best practice and featured new approaches to bedside communication and health care co-ordination; effective shift handovers; efficient use of allocation boards; mentoring and education practices; establishing new care and assessment plans; critical thinking and team problem solving.